Direct mail made easy,
automated and flexible.
Just like emails. That’s what eesii’s all about.
Proven expertise
Print and direct mail marketing are at the heart of what we do. As part of Bertelsmann Marketing Services, we leverage Programmatic Print to pave the way for the next generation of cross-channel marketing.
Automated, trigger-based and personalized
Programmatic Print is all about using software to send automated, personalized direct mail along the customer journey — as a perfect complement to digital channels. Our solution is simpler, faster, and more flexible — and that's and that's not just on paper.
THE BEST OF BOTH WORLDS
IN ONE STRATEGY
Leverage your data and effortlessly send direct mail at just the right moment.
Integration made easy
eesii plugs right into your existing marketing automation suite — no heavy lifting required. Prefer to go solo? We’ve got a stand-alone option too, perfect for smaller businesses. Once you're set up, you can plan and launch personalized campaigns in just a few clicks. Less manual work, better, more holistic communication with your customers.
Personal, on-target, and cost-effective
Our intuitive interface lets you pick any format you need — zero print expertise required. With smart triggers, you’ll reach your customers exactly when it matters. Don’t waste time — we don’t. Our fast time-to-market and flexible campaign options mean you're always ready to act. Plus, we boost delivery rates and cut waste thanks to address validation.
The right channel at the right time
Rather than treating digital and physical communication separately, eesii builds the bridge — enabling seamless, cross-channel touchpoints that reinforce each other. We call this the “multiplying” effect — a fully integrated marketing approach. Fun fact: direct mail sticks around for up to 17 days in a household, and 35% of mailings get read by more than one person.
- “With the standard integration of eesii and DYMATRIX Marketing Automation, we have created a powerful combination to fully exploit the potential of Direct Mail Marketing. The intelligent automation and extensive personalization options of DYMATRIX Marketing Automation are a perfect fit for eesii's user-friendly platform.”Sebastian FischerDirector Sales & Key Account Management, DYMATRIX
- “The close integration of ELAINE with "eesii" for the Direct Mail channel opens up a wide range of possibilities for our customers to specifically target their audiences through Programmatic Print, thereby sustainably increasing their marketing effectiveness.”Matthias KlumpePartner Manager , ELAINE technologies GmbH
- “At Apteco, we are proud of the new integration of our marketing software into the new digital platform "eesii" for the direct mail channel. Through the seamless connection and powerful features, we can help implement targeted and personalized print campaigns effectively and elevate our users' marketing strategies to a new level.”Florian von BrachtPartner Manager, APTECO
- “With eesii, we have not just a programmatic print tool for the trigger-based distribution of our direct mails - the team supports us throughout the entire process and provides assistance with their many years of printing expertise.”Tobias StorkHead of E-Commerce & CRM, Takko Holding GmbH
- “Klaviyo's simple integration into 'eesii' is revolutionizing the direct mail channel by enabling our customers to automate their marketing campaigns, intelligently use data, and deliver personalized content with maximum precision and efficiency”Jordan Bourchier-LeeStrategic Partnerships, KLAVIYO
Our expert team will show you how to
build dynamic, personalized direct mail campaigns that drive up your conversion rates.
Our customers
Our partners
Create Direct Mail campaigns,
that appeal not just to you, but also to your customers.
What is Programmatic Print?
What is Programmatic Print?
Programmatic Print automates the printing process and accurately targets existing customers and known prospects with content that is truly relevant to them. The diverse customization options make Programmatic Print a personal experience for your customers. Unlike conventional printing, the trigger in Programmatic Print comes from the customer, who has reached a point in their individual customer journey where a direct mail moves or retains the customer to make a purchase.
Why is Programmatic Print relevant?
Companies that have been using print as a channel for a long time can learn a lot from their purely digital market counterparts. They expect marketing channels to have a short time-to-market, a high degree of automation, and above all, the ability to personalize. All this is offered by Programmatic Print, making Direct Mail an important channel in omnichannel marketing.
How does eesii work?
Thanks to automation and integration into your marketing automation suite, eesii eliminates lengthy manual processes, makes print as easy to use as digital channels, and consequently future-proofs it. Thus, you can effectively reach your target audience through automated and personalized direct mail campaigns.