Our name says it:
Direct Mail campaigns made
easier than ever
Instead of mass communication, eesii creates truly relevant touchpoints.
eesii CONNECTS THE OFFLINE WITH
ONLINE MARKETING
Thanks to eesii, the direct mail channel is just as easy and efficient to run as your digital marketing. With eesii, you can leverage the same automation power you already know from digital channels — and reach your customers at the right moment with personalized direct mail.
Setup
Layout upload, activation and gallery
Campaign planning and production
Print and post delivery
Final drop in the mailbox
Effective one-to-one
Why direct mail is such a key player in customer communication?
Long-term impact and attention
Build lasting brand connections through multi-sensory experiences and the staying power of print in your customer’s home.
No opt-in required
Reach 100% of your customers — fully GDPR-compliant — with highly targeted direct mail.
From first-time buyer to loyal customer
Premium direct mail is valued, emotional, and drives higher conversion rates.
Trigger-based communication
at the perfect moment
With the latest digital and print tech, we create dynamic, personalized mailings that can be tailored to each individual recipient. You get more control and flexibility in the printing process — while saving time, cost, and tedious workflows.
New customer
- Welcome mailing
- 2nd order push
Existing customer
- Birthday campaign
- Cross -/upselling
Churn risk
- Moment of truth
- cart abandonment
- next best offer
Passive customer
- Reactivation
- Last Call Bonus
- Win-back
Three common use cases
A selection of common direct mail use cases that not only save manual effort but can also be tailored specifically to your customers.
- Existing customer
Churn prevention or win-back
Smart timing and personalized content are the key to reactivating customers or winning them back. Since acquiring new customers is more expensive than keeping current ones, show your appreciation with a high-value direct mail piece.
- Moment of Truth
Cart abandoners are tomorrow’s new customers
We all know the scenario: items in the cart, but no order placed. With direct mail, you get a second chance to convert — with a tailored offer that nudges customers back to buy.
- Winback
Next best offer for the next best customer
Instead of “one size fits all,” send individual product recommendations to create stronger, more personal customer relationships. Use purchase history or browsing data to identify interests and make the perfect offer.
Start today and create
the right campaign for your customers.
HOW eesii WORKS
as easy as it gets
Setup
Seamless integration into your marketing automation suite
Run future direct mail campaigns directly in your existing marketing automation setup. Whether via API, webhooks, or file-based workflows — we give you flexible integration options.
Stand-alone solution
No marketing automation system yet? No problem. Use our stand-alone solution and simply upload your customer data via CSV.
Layout & Print Data Check
Layout programming
Upload your campaign layout and let our experts validate it and add personalization variables. Nothing is left to chance.
Print data verification
We verify your print files to ensure smooth, automation-ready production and delivery.
Campaign planning
Campaign planning
- Campaign types: Choose between standard, A/B, or multi-variant campaigns depending on your goals.
- Product selection: From postcards to self-mailers to letters — we’ve got you covered.
- Address cleaning: Save costs and boost deliverability with built-in address validation.
Campaign cost calculator
We believe in transparency — calculate the cost of your planned campaign anytime, with no strings attached.
Print & Postal Delivery
Printing made simple
Rely on our direct mail expertise, even if you have zero print experience.
Postal delivery
- Plan mailing dates and align them with your other marketing activities.
- Postal optimization: We handle presorting to reduce postage costs.
- Flexible shipping: Choose the option that fits your needs best. If you already have mailing agreements, we’ll factor them in.
Our expert team will show you how to
create dynamic and personalized print
campaigns that lift your conversion rates.
Frequently Asked Questions
How can I personalize print campaigns with eesii?
With extensive personalization and segmentation options, you can tailor your direct mail to your customers individually and with precision. In just a few clicks, you can create and send campaigns as needed. Choose between postcards, self-mailers, and letters — each print mailing is unique and tailored to your customer's needs.
How can I use eesii?
You can easily get in touch with us by filling out our form (https://eesii.com/register/). We will get back to you promptly and assist you in setting up your Direct Mail Automation with eesii.
What are the benefits of Programmatic Print with eesii?
Targeted campaigns are an essential tool in all marketing activities. With eesii, you can automate this process by integrating your direct mails into your cross-channel journey, thus tailoring your communication precisely to your customers. Rely on effective one-to-one communication and avoid high dispersion losses. The benefits are reflected in customer loyalty, conversion rate, and optimized costs.